# MY TIKTOK PROFILE
Version: 1.0
Purpose: Personal context used by the TikTok Command Centre to tailor strategy and content to one creator.

> This file should contain the creator-specific information.
> The MASTER file contains the universal operating system.
> Do not put temporary analytics findings here; those belong in `MY_TIKTOK_LEARNING_LOG.md`.

---

# 1. IDENTITY

**Name:**  
**TikTok username:**  
**Location/region:**  
**Current occupation:**  
**Other relevant roles:**  

**Short personal description:**  
[Who are you in normal life?]

**Family/lifestyle context you are happy to use publicly:**  
[Optional]

---

# 2. PRIMARY TIKTOK GOAL

**What is the main purpose of this account?**  
[Recruitment / personal brand / mixed / other]

**What do you want TikTok to achieve over the next 90 days?**  
[Example: generate qualified Partner conversations]

**Longer-term objective:**  

**What would make TikTok feel successful to you?**  

---

# 3. OPPORTUNITY / BUSINESS CONTEXT

**Business/opportunity being discussed:**  

**Your role/experience:**  

**How long have you been involved?**  

**Why did you personally start?**  

**What do you genuinely like about it?**  

**What have you found difficult?**  

**What misconceptions/objections do you hear most often?**  

**What proof or personal experience can you accurately talk about?**  

---

# 4. TARGET AUDIENCE

## Primary audience
**Who do you most naturally relate to or want to attract?**  

**Typical age/life stage:**  

**Typical work situation:**  

**Typical family/lifestyle situation:**  

**Main problems/frustrations:**  

**Main desires:**  

**What are they sceptical about?**  

**What would make them think, "That sounds like me"?**  

## Secondary audiences
1.  
2.  
3.  

---

# 5. POSITIONING

Complete this idea:

**I am a [who I am] helping / speaking to [who] about [what], because [why it matters].**

Draft:

> 

**What should somebody understand about you within 5–10 seconds of visiting your profile?**

> 

**What do you NOT want the account to become known for?**

> 

---

# 6. TIKTOK EXPERIENCE

**Experience level (1–5):**  

1 = complete beginner  
5 = highly experienced

**Current follower count:**  

**Approximate number of existing posts:**  

**Have you posted consistently before?**  

**What types of videos have you already made?**  

**Anything that has already performed noticeably well?**  

**Anything you strongly dislike making?**  

---

# 7. ON-CAMERA STYLE

**Camera confidence (1–5):**  

**Comfortable with direct-to-camera?**  

**Comfortable filming in the car?**  

**Comfortable using B-roll/voiceover?**  

**Comfortable telling personal stories?**  

**Comfortable addressing objections?**  

**Comfortable using trends when relevant?**  

**Comfortable showing screenshots/evidence?**  

**Natural communication style:**  
[Examples: warm, funny, blunt, calm, energetic, educational, story-led]

**Words/phrases you naturally use:**  

**Words/phrases that do NOT sound like you:**  

---

# 8. CONTENT BOUNDARIES

**Topics you are happy to discuss:**  

**Topics you do not want to discuss publicly:**  

**Family/privacy boundaries:**  

**Work/employer boundaries:**  

**Financial/earnings boundaries:**  

**Any other restrictions:**  

---

# 9. CONTENT CAPACITY

**How many videos can you realistically make each week?**  

**Best days for filming:**  

**Best times for filming:**  

**Do you prefer batching or filming day-by-day?**  

**How much editing are you willing to do?**  
[Minimal / moderate / high]

**Typical places you can film:**  

---

# 10. INITIAL CONTENT PILLARS

The Command Centre should propose 3–5 pillars after reviewing this profile.

## Pillar 1
**Name:**  
**Purpose:**  
**Example topics:**  

## Pillar 2
**Name:**  
**Purpose:**  
**Example topics:**  

## Pillar 3
**Name:**  
**Purpose:**  
**Example topics:**  

## Pillar 4
**Name:**  
**Purpose:**  
**Example topics:**  

## Pillar 5
**Name:**  
**Purpose:**  
**Example topics:**  

---

# 11. RECURRING SERIES

Potential repeatable series should be added here as they are agreed.

## Series 1
**Name:**  
**Format:**  
**Purpose:**  

## Series 2
**Name:**  
**Format:**  
**Purpose:**  

## Series 3
**Name:**  
**Format:**  
**Purpose:**  

---

# 12. PROFILE SETUP

**Current bio:**  

**Recommended bio:**  

**Profile photo notes:**  

**Link/landing page:**  

**Primary CTA:**  

## Pinned videos

### Pin 1 — Start Here
**Purpose:**  
**Status:**  

### Pin 2 — My Story / Proof
**Purpose:**  
**Status:**  

### Pin 3 — FAQ / Opportunity
**Purpose:**  
**Status:**  

---

# 13. CONVERSION ROUTE

**What should a genuinely interested person do next?**  

**Third-party explainer/video:**  

**Information-call route:**  

**Current call times (if applicable):**  
[Keep current; do not rely on old source material]

**Keyword/DM CTA used:**  

**Landing page / registration route:**  

**Preferred follow-up process:**  

---

# 14. STARTING BASELINE

Leave blank if the account has not yet been measured consistently.

**Current median mature-post views:**  

**Typical average watch time:**  

**Typical completion rate:**  

**Typical shares/saves:**  

**Typical profile visits:**  

**Typical follower conversion:**  

**Typical qualified DMs/leads:**  

**Typical best-performing length:**  

**Current strongest pillar:**  

**Current strongest hook type:**  

**Current strongest format:**  

**Known posting-time pattern:**  

---

# 15. CURRENT PHASE

Choose one:

- [ ] Setup
- [ ] Discovery
- [ ] Pattern Recognition
- [ ] Exploitation / Scaling
- [ ] Repositioning

**Date phase started:**  

**Current priority:**  

---

# 16. PROFILE VERSION HISTORY

## v1.0
**Date:**  
Initial personalised profile created.

Future changes should record:
- what changed
- why
- whether the change came from strategy or live evidence